Digitalization is one of the key elements that bring about a company’s growth. It is more than the removing of paper and applying computers to log data – it truly is about creating a new means of doing business that focuses on customer satisfaction, internal connection, and the stream info. It is about being better, gaining visibility over business spend and making decisions with accurate numbers, and also connecting your entire team to a common mission that drives worldwide growth.
It is just a dynamic process that alterations the ways corporations create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms should be constantly aware of digitalization’s influence on their BMs and the encircling business environment.
To explore the influence of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees working in two distinct industries, motor vehicle and news flash. Due to the fact that both industries check out here are seen as different business models, this research design allowed for a great in-depth a comparison of how digitalization impacts the building blocks of any firm’s BM.
The selection interviews revealed that in the media sector, the impact of digitalization was felt the majority of clearly in connection with value creation and value capture aspects. This was principally due to the fact that the information industry locations strong emphasis on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.